{"id":4717,"date":"2026-04-19T10:12:12","date_gmt":"2026-04-19T02:12:12","guid":{"rendered":"https:\/\/www.ruiqigo.com\/?p=4717"},"modified":"2026-04-19T10:16:15","modified_gmt":"2026-04-19T02:16:15","slug":"private-label-skincare-guide-how-to-launch-your-brand-with-oem-manufacturing","status":"publish","type":"post","link":"https:\/\/www.ruiqigo.com\/de\/private-label-skincare-guide-how-to-launch-your-brand-with-oem-manufacturing.html","title":{"rendered":"Leitfaden f\u00fcr Private-Label-Hautpflege: So bringen Sie Ihre Marke mit OEM-Fertigung auf den Markt"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4717\" class=\"elementor elementor-4717\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1795ac5 e-flex e-con-boxed e-con e-parent\" data-id=\"1795ac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f103376 e-con-full e-flex e-con e-child\" data-id=\"f103376\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e582b elementor-widget elementor-widget-image\" data-id=\"f9e582b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.ruiqigo.com\/wp-content\/uploads\/2026\/04\/body-lotion-with-spf-1.jpg\" class=\"attachment-large size-large wp-image-4718\" alt=\"\" srcset=\"https:\/\/www.ruiqigo.com\/wp-content\/uploads\/2026\/04\/body-lotion-with-spf-1.jpg 800w, https:\/\/www.ruiqigo.com\/wp-content\/uploads\/2026\/04\/body-lotion-with-spf-1-150x150.jpg 150w, https:\/\/www.ruiqigo.com\/wp-content\/uploads\/2026\/04\/body-lotion-with-spf-1-768x768.jpg 768w, https:\/\/www.ruiqigo.com\/wp-content\/uploads\/2026\/04\/body-lotion-with-spf-1-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da01ca4 elementor-widget elementor-widget-text-editor\" data-id=\"da01ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1q2bn0l\" data-start=\"347\" data-end=\"366\"><span role=\"text\"><strong data-start=\"350\" data-end=\"366\">Einf\u00fchrung<\/strong><\/span><\/h2><p data-start=\"368\" data-end=\"656\">Private label skincare has become one of the most efficient ways for brands to enter the personal care industry. Instead of building their own production facilities, companies can partner with an experienced OEM manufacturer to develop, produce, and launch products under their own brand.<\/p><p data-start=\"658\" data-end=\"981\">This model allows businesses to focus on branding, marketing, and sales while relying on professional manufacturers for formulation, production, and compliance. Whether you are launching a new skincare brand or expanding an existing product line, private label manufacturing provides a scalable and cost-effective solution.<\/p><h2 data-section-id=\"o16tcb\" data-start=\"988\" data-end=\"1026\"><span role=\"text\"><strong data-start=\"991\" data-end=\"1026\">What Is Private Label Skincare?<\/strong><\/span><\/h2><p data-start=\"1028\" data-end=\"1263\">Private label skincare refers to products that are manufactured by a third-party supplier and sold under your own brand name. These products can be based on ready-made formulations or customized according to your specific requirements.<\/p><p data-start=\"1265\" data-end=\"1339\">A professional <strong data-start=\"1280\" data-end=\"1319\">private label skincare manufacturer<\/strong> typically provides:<\/p><ul data-start=\"1341\" data-end=\"1447\"><li data-section-id=\"7escw9\" data-start=\"1341\" data-end=\"1368\">Formulation development<\/li><li data-section-id=\"1of3muy\" data-start=\"1369\" data-end=\"1395\">Packaging and labeling<\/li><li data-section-id=\"hag4wr\" data-start=\"1396\" data-end=\"1415\">Massenproduktion<\/li><li data-section-id=\"1e1xce7\" data-start=\"1416\" data-end=\"1447\">Qualit\u00e4tskontrolle und Pr\u00fcfung<\/li><\/ul><p data-start=\"1449\" data-end=\"1541\"><br data-start=\"1459\" data-end=\"1462\" \/><a href=\"https:\/\/www.ruiqigo.com\/de\/private-label-body-wash\/\"><strong data-start=\"1462\" data-end=\"1509\">Explore private label body wash solutions \u2192<\/strong><\/a><br data-start=\"1509\" data-end=\"1512\" \/><br \/><\/p><h2 data-section-id=\"157qmv4\" data-start=\"1548\" data-end=\"1589\"><span role=\"text\"><strong data-start=\"1551\" data-end=\"1589\">Why Choose Private Label Skincare?<\/strong><\/span><\/h2><p data-start=\"1591\" data-end=\"1666\">Private label manufacturing offers several key advantages for brand owners.<\/p><h3 data-section-id=\"m6djj8\" data-start=\"1673\" data-end=\"1705\"><span role=\"text\"><strong data-start=\"1677\" data-end=\"1705\">1. Faster Time to Market<\/strong><\/span><\/h3><p data-start=\"1707\" data-end=\"1808\">Using existing formulations allows brands to launch products quickly without long development cycles.<\/p><h3 data-section-id=\"mh9dnf\" data-start=\"1815\" data-end=\"1847\"><span role=\"text\"><strong data-start=\"1819\" data-end=\"1847\">2. Lower Investment Risk<\/strong><\/span><\/h3><p data-start=\"1849\" data-end=\"1914\">No need to invest in factories, equipment, or R&amp;D infrastructure.<\/p><h3 data-section-id=\"12br788\" data-start=\"1921\" data-end=\"1958\"><span role=\"text\"><strong data-start=\"1925\" data-end=\"1958\">3. Proven Product Performance<\/strong><\/span><\/h3><p data-start=\"1960\" data-end=\"2040\">Manufacturers provide tested and stable formulations that meet market standards.<\/p><h3 data-section-id=\"144c8jm\" data-start=\"2047\" data-end=\"2083\"><span role=\"text\"><strong data-start=\"2051\" data-end=\"2083\">4. Flexible Branding Options<\/strong><\/span><\/h3><p data-start=\"2085\" data-end=\"2153\">You maintain full control over branding, packaging, and positioning.<\/p><h3 data-section-id=\"1wu4421\" data-start=\"2160\" data-end=\"2190\"><span role=\"text\"><strong data-start=\"2164\" data-end=\"2190\">5. Scalable Production<\/strong><\/span><\/h3><p data-start=\"2192\" data-end=\"2268\">As demand grows, production can be increased without operational complexity.<\/p><h2 data-section-id=\"1rd05a6\" data-start=\"2275\" data-end=\"2322\"><span role=\"text\"><strong data-start=\"2278\" data-end=\"2322\">Types of Private Label Skincare Products<\/strong><\/span><\/h2><p data-start=\"2324\" data-end=\"2429\">Private label skincare covers a wide range of product categories. For body care, the most common include:<\/p><h3 data-section-id=\"1azfp4z\" data-start=\"2436\" data-end=\"2462\"><span role=\"text\"><strong data-start=\"2440\" data-end=\"2462\">Body Wash Products<\/strong><\/span><\/h3><ul data-start=\"2464\" data-end=\"2569\"><li data-section-id=\"rlqvil\" data-start=\"2464\" data-end=\"2490\">Moisturizing body wash<\/li><li data-section-id=\"1rhww6\" data-start=\"2491\" data-end=\"2519\">Duschgel f\u00fcr empfindliche Haut<\/li><li data-section-id=\"1ohd8lc\" data-start=\"2520\" data-end=\"2547\">Antibakterielles Duschgel<\/li><li data-section-id=\"1d2zhac\" data-start=\"2548\" data-end=\"2569\">Natural body wash<\/li><\/ul><p data-start=\"2571\" data-end=\"2660\"><br data-start=\"2582\" data-end=\"2585\" \/><a href=\"https:\/\/www.ruiqigo.com\/de\/body-wash-manufacturer\/\"><strong data-start=\"2585\" data-end=\"2629\">View body wash manufacturing solutions \u2192<\/strong><\/a><br data-start=\"2629\" data-end=\"2632\" \/><br \/><\/p><h3 data-section-id=\"wxq2b5\" data-start=\"2667\" data-end=\"2695\"><span role=\"text\"><strong data-start=\"2671\" data-end=\"2695\">K\u00f6rperlotion Produkte<\/strong><\/span><\/h3><ul data-start=\"2697\" data-end=\"2806\"><li data-section-id=\"h3q2d\" data-start=\"2697\" data-end=\"2722\">Hydrating body lotion<\/li><li data-section-id=\"1dhkyb2\" data-start=\"2723\" data-end=\"2750\">Aufhellende K\u00f6rperlotion<\/li><li data-section-id=\"1skomhw\" data-start=\"2751\" data-end=\"2776\">Lotion f\u00fcr empfindliche Haut<\/li><li data-section-id=\"ouvll0\" data-start=\"2777\" data-end=\"2806\">Nat\u00fcrliche oder organische Lotion<\/li><\/ul><p data-start=\"2808\" data-end=\"2894\"><br data-start=\"2819\" data-end=\"2822\" \/><a href=\"https:\/\/www.ruiqigo.com\/de\/body-lotion-manufacturer\/\"><strong data-start=\"2822\" data-end=\"2861\">Explore body lotion manufacturing \u2192<\/strong><\/a><br data-start=\"2861\" data-end=\"2864\" \/><br \/><\/p><p data-start=\"2901\" data-end=\"3001\">Private label allows brands to start with one product and expand into a full product line over time.<\/p><h2 data-section-id=\"1wparws\" data-start=\"3008\" data-end=\"3049\"><span role=\"text\"><strong data-start=\"3011\" data-end=\"3049\">Private Label vs OEM Manufacturing<\/strong><\/span><\/h2><p data-start=\"3051\" data-end=\"3146\">Although often used interchangeably, private label and OEM manufacturing have some differences.<\/p><div class=\"TyagGW_tableContainer\"><div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3148\" data-end=\"3351\"><thead data-start=\"3148\" data-end=\"3188\"><tr data-start=\"3148\" data-end=\"3188\"><th class=\"\" data-start=\"3148\" data-end=\"3158\" data-col-size=\"sm\">Besonderheit<\/th><th class=\"\" data-start=\"3158\" data-end=\"3174\" data-col-size=\"sm\">Eigenmarke<\/th><th class=\"\" data-start=\"3174\" data-end=\"3188\" data-col-size=\"sm\">OEM Custom<\/th><\/tr><\/thead><tbody data-start=\"3227\" data-end=\"3351\"><tr data-start=\"3227\" data-end=\"3252\"><td data-start=\"3227\" data-end=\"3235\" data-col-size=\"sm\">Speed<\/td><td data-start=\"3235\" data-end=\"3242\" data-col-size=\"sm\">Fast<\/td><td data-start=\"3242\" data-end=\"3252\" data-col-size=\"sm\">Slower<\/td><\/tr><tr data-start=\"3253\" data-end=\"3278\"><td data-start=\"3253\" data-end=\"3260\" data-col-size=\"sm\">Cost<\/td><td data-col-size=\"sm\" data-start=\"3260\" data-end=\"3268\">Lower<\/td><td data-col-size=\"sm\" data-start=\"3268\" data-end=\"3278\">H\u00f6her<\/td><\/tr><tr data-start=\"3279\" data-end=\"3313\"><td data-start=\"3279\" data-end=\"3295\" data-col-size=\"sm\">Customization<\/td><td data-col-size=\"sm\" data-start=\"3295\" data-end=\"3305\">Beschr\u00e4nkt<\/td><td data-col-size=\"sm\" data-start=\"3305\" data-end=\"3313\">Full<\/td><\/tr><tr data-start=\"3314\" data-end=\"3351\"><td data-start=\"3314\" data-end=\"3332\" data-col-size=\"sm\">Differentiation<\/td><td data-start=\"3332\" data-end=\"3343\" data-col-size=\"sm\">M\u00e4\u00dfig<\/td><td data-col-size=\"sm\" data-start=\"3343\" data-end=\"3351\">Hoch<\/td><\/tr><\/tbody><\/table><\/div><\/div><p data-start=\"3353\" data-end=\"3489\">Private label is ideal for quick market entry, while OEM is better for brands seeking unique formulations and long-term differentiation.<\/p><h2 data-section-id=\"wd6p3x\" data-start=\"3496\" data-end=\"3539\"><span role=\"text\"><strong data-start=\"3499\" data-end=\"3539\">Wie man den richtigen Hersteller ausw\u00e4hlt<\/strong><\/span><\/h2><p data-start=\"3541\" data-end=\"3640\">Die richtige Wahl treffen <strong data-start=\"3561\" data-end=\"3600\">private label skincare manufacturer<\/strong> is one of the most important decisions.<\/p><p data-start=\"3642\" data-end=\"3662\">Zu den Schl\u00fcsselfaktoren geh\u00f6ren:<\/p><ul data-start=\"3664\" data-end=\"3849\"><li data-section-id=\"1m1iawr\" data-start=\"3664\" data-end=\"3704\">Experience in skincare manufacturing<\/li><li data-section-id=\"yduj5a\" data-start=\"3705\" data-end=\"3750\">Ability to support multiple product types<\/li><li data-section-id=\"5jkt75\" data-start=\"3751\" data-end=\"3790\">Packaging and branding capabilities<\/li><li data-section-id=\"ezux1a\" data-start=\"3791\" data-end=\"3815\">Flexible MOQ options<\/li><li data-section-id=\"1ygpy51\" data-start=\"3816\" data-end=\"3849\">Export- und Compliance-Unterst\u00fctzung<\/li><\/ul><p data-start=\"3851\" data-end=\"3937\">A reliable partner ensures product quality, consistency, and smooth project execution.<\/p><h2 data-section-id=\"thodji\" data-start=\"3944\" data-end=\"3998\"><span role=\"text\"><strong data-start=\"3947\" data-end=\"3998\">Customization Options in Private Label Skincare<\/strong><\/span><\/h2><p data-start=\"4000\" data-end=\"4096\">Even with private label solutions, brands can still customize several aspects of their products.<\/p><h3 data-section-id=\"qryjd4\" data-start=\"4103\" data-end=\"4134\"><span role=\"text\"><strong data-start=\"4107\" data-end=\"4134\">Formulation Adjustments<\/strong><\/span><\/h3><ul data-start=\"4136\" data-end=\"4187\"><li data-section-id=\"1wveif5\" data-start=\"4136\" data-end=\"4149\">Duft<\/li><li data-section-id=\"1r8ag47\" data-start=\"4150\" data-end=\"4161\">Texture<\/li><li data-section-id=\"1rukg5r\" data-start=\"4162\" data-end=\"4187\">Ingredient variations<\/li><\/ul><h3 data-section-id=\"16x2pmz\" data-start=\"4194\" data-end=\"4218\"><span role=\"text\"><strong data-start=\"4198\" data-end=\"4218\">Verpackungsdesign<\/strong><\/span><\/h3><ul data-start=\"4220\" data-end=\"4274\"><li data-section-id=\"fdim87\" data-start=\"4220\" data-end=\"4236\">Bottle types<\/li><li data-section-id=\"167xcgs\" data-start=\"4237\" data-end=\"4253\">Label design<\/li><li data-section-id=\"vh3boy\" data-start=\"4254\" data-end=\"4274\">Kartonverpackung<\/li><\/ul><h3 data-section-id=\"r1xgjo\" data-start=\"4281\" data-end=\"4306\"><span role=\"text\"><strong data-start=\"4285\" data-end=\"4306\">Brand Positioning<\/strong><\/span><\/h3><ul data-start=\"4308\" data-end=\"4369\"><li data-section-id=\"v03apf\" data-start=\"4308\" data-end=\"4324\">Clean beauty<\/li><li data-section-id=\"1k7x32x\" data-start=\"4325\" data-end=\"4345\">Premium skincare<\/li><li data-section-id=\"1om6a1r\" data-start=\"4346\" data-end=\"4369\">Functional products<\/li><\/ul><p data-start=\"4376\" data-end=\"4462\"><br data-start=\"4387\" data-end=\"4390\" \/><a href=\"https:\/\/www.ruiqigo.com\/de\/private-label-body-lotion\/\"><strong data-start=\"4390\" data-end=\"4428\">Starten Sie Ihr Private-Label-Projekt \u2192<\/strong><\/a><br data-start=\"4428\" data-end=\"4431\" \/><br \/><\/p><h2 data-section-id=\"gl2ucx\" data-start=\"4469\" data-end=\"4507\"><span role=\"text\"><strong data-start=\"4472\" data-end=\"4507\">Packaging and Branding Strategy<\/strong><\/span><\/h2><p data-start=\"4509\" data-end=\"4633\">Packaging is often the first point of contact with consumers. A strong design can significantly impact purchasing decisions.<\/p><p data-start=\"4635\" data-end=\"4662\">Important elements include:<\/p><ul data-start=\"4664\" data-end=\"4744\"><li data-section-id=\"ptkmp6\" data-start=\"4664\" data-end=\"4683\">Visual identity<\/li><li data-section-id=\"17v5mg1\" data-start=\"4684\" data-end=\"4702\">Product naming<\/li><li data-section-id=\"2n8kja\" data-start=\"4703\" data-end=\"4720\">Label clarity<\/li><li data-section-id=\"i51qzz\" data-start=\"4721\" data-end=\"4744\">Packaging materials<\/li><\/ul><p data-start=\"4746\" data-end=\"4858\">A professional manufacturer can help coordinate packaging with formulation to ensure consistency and efficiency.<\/p><h2 data-section-id=\"8bwv9s\" data-start=\"4865\" data-end=\"4913\"><span role=\"text\"><strong data-start=\"4868\" data-end=\"4913\">Compliance and Global Market Requirements<\/strong><\/span><\/h2><p data-start=\"4915\" data-end=\"4983\">For brands targeting international markets, compliance is essential.<\/p><p data-start=\"4985\" data-end=\"5019\">A qualified manufacturer supports:<\/p><ul data-start=\"5021\" data-end=\"5128\"><li data-section-id=\"bfu6l5\" data-start=\"5021\" data-end=\"5052\">Ingredient safety standards<\/li><li data-section-id=\"7zy66h\" data-start=\"5053\" data-end=\"5077\">Labeling regulations<\/li><li data-section-id=\"1qlvp45\" data-start=\"5078\" data-end=\"5106\">Dokumentation f\u00fcr den Export<\/li><li data-section-id=\"yzw5qi\" data-start=\"5107\" data-end=\"5128\">Quality assurance<\/li><\/ul><p data-start=\"5130\" data-end=\"5207\">This is especially important for markets such as the EU, US, and Middle East.<\/p><h2 data-section-id=\"195mtrt\" data-start=\"5214\" data-end=\"5245\"><span role=\"text\"><strong data-start=\"5217\" data-end=\"5245\">H\u00e4ufige Fehler, die Sie vermeiden sollten<\/strong><\/span><\/h2><p data-start=\"5247\" data-end=\"5315\">When launching private label skincare products, brands should avoid:<\/p><ul data-start=\"5317\" data-end=\"5468\"><li data-section-id=\"1vweho8\" data-start=\"5317\" data-end=\"5359\">Choosing the wrong product positioning<\/li><li data-section-id=\"qdpin9\" data-start=\"5360\" data-end=\"5393\">Overcomplicating formulations<\/li><li data-section-id=\"1h9jru0\" data-start=\"5394\" data-end=\"5423\">Ignoring packaging impact<\/li><li data-section-id=\"3fn0k2\" data-start=\"5424\" data-end=\"5468\">Working with inexperienced manufacturers<\/li><\/ul><p data-start=\"5470\" data-end=\"5533\">Avoiding these mistakes helps ensure a smoother product launch.<\/p><h2 data-section-id=\"9dt57q\" data-start=\"5540\" data-end=\"5557\"><span role=\"text\"><strong data-start=\"5543\" data-end=\"5557\">Abschluss<\/strong><\/span><\/h2><p data-start=\"5559\" data-end=\"5794\">Private label skincare is one of the most effective ways to build and scale a personal care brand. With lower investment, faster development, and flexible customization options, brands can enter the market quickly and grow sustainably.<\/p><p data-start=\"5796\" data-end=\"5944\">By partnering with an experienced <strong data-start=\"5830\" data-end=\"5869\">private label skincare manufacturer<\/strong>, businesses can ensure product quality, compliance, and long-term success.<\/p><h2 data-section-id=\"o88scq\" data-start=\"5951\" data-end=\"5997\"><span role=\"text\"><strong data-start=\"5957\" data-end=\"5997\">Ready to Launch Your Skincare Brand?<\/strong><\/span><\/h2><p data-start=\"5999\" data-end=\"6073\">Choosing the right manufacturing partner is the first step toward success.<\/p><p data-start=\"6075\" data-end=\"6176\">\ud83d\udc49 <a href=\"https:\/\/www.ruiqigo.com\/de\/body-care-manufacturer\/\"><strong data-start=\"6078\" data-end=\"6145\">Explore our private label body wash and body lotion solutions \u2192<\/strong><\/a><br data-start=\"6145\" data-end=\"6148\" \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Introduction Private label skincare has become one of the most efficient ways for brands to enter the personal care industry. Instead of building their own production facilities, companies can partner with an experienced OEM manufacturer to develop, produce, and launch products under their own brand. This model allows businesses to focus on branding, marketing, and [&hellip;]","protected":false},"author":9,"featured_media":4718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,75],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-formulation","category-industry-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":0,"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/media\/4718"}],"wp:attachment":[{"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruiqigo.com\/de\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}