How to build your private label mouthwash – marketing

In today’s rapidly changing consumer market, mouthwash as an oral care product is gradually becoming an integral part of the daily life of consumers. With the increasing emphasis on oral hygiene, the mouthwash market has also ushered in unprecedented development opportunities. This article discusses how marketing can have the proper effect, which is the important node of creating enxaguante bucal de marca própria.

Market research and positioning

First of all, the first step in creating your own brand mouthwash is to conduct market research. Through research, understand the needs of the target market, consumer preferences and competitors. We take the MeToo mouthwash brand as an example. Before Wu Shaolong successfully built the MeToo mouthwash brand in the Indonesian market, he and his team deeply studied the Southeast Asian market, especially the consumer habits and cultural background of Indonesia. They found that Indonesians have the habit of using mouthwash due to religious beliefs, and most of the mouthwash in the market are international brands, and the online market is not saturated, which provides them with a huge market opportunity.

Product innovation and differentiation

In the mouthwash market, product innovation and differentiation are key. Mouthwash is not only an aid to oral care, it can also effectively inhibit the growth of bacteria and prevent bad breath. Therefore, innovative product formulations and unique product features can attract consumers. For example, the MeToo brand has successfully differentiated itself in the market by introducing probiotic mouthwash, which satisfies 60% of young people’s new demand for mouthwash with mild taste and diversified taste.

Use social media marketing

In the digital age, social media is an important channel for brand promotion. The MeToo brand quickly raised its brand awareness by partnering with TikTok and using the mouthwash Talent Challenge during Ramadan. This strategy of using social media for marketing can not only quickly attract the attention of consumers, but also increase the credibility and attractiveness of products through the Internet celebrity effect.

Localized operation and sales channel development

Successful brands not only need to innovate in their products, but also need to localize their operations and sales channels. The success of the MeToo brand in the Indonesian market is partly due to their deep understanding of the local culture and their localization strategy. They choose to train and guide local people who understand Chinese well and speak Indonesian to adapt to the local market environment. In addition, they are actively expanding offline sales channels to achieve simultaneous development of online and offline.

Long-term brand strategic planning

Building its own brand mouthwash is not only a short-term market behavior, but also a long-term brand strategic planning. Wu Shaolong, founder of the MeToo brand, said that their ultimate goal is to make the brand into a market size of more than 500 million yuan per product. To achieve this, they plan to launch skincare lines and re-use the development path of mouthwash to further expand the brand’s influence.

Conclusão

Building a private label mouthwash requires a deep understanding of the market, product innovation, effective marketing strategies, localized operations and long-term brand planning. Through the implementation of these strategies, brands can gain a place in the competitive market and achieve sustainable development. As the success of the MeToo brand in the Indonesian market shows, success in the mouthwash market can only be achieved by continuous innovation and adaptation to market changes.